TSC x WWC Brand Synergy Excercise

As apart of an academic exploration into brand synergy in themed environments, I created a covered wagon to be used as a prop and set during small live shows to promote aTractor Supply Co overlay of the general store/gift shop at Wild West City in Stanhope, NJ. This piece would allow for Wild West Cityto exhibit some of their authentic Westward Expansion era agricultural tools in tandem with promoting the Tractor Supply Co brand in a space that exemplifies rural living.